1. START WITH YOUR OWN WEBSITE.
Add attractive, calls to actions and links on your website that take visitors directly to the registration page. The beauty of using your own website is that you can be as subtle or as bold as you like. Pop-ups, sidebar ads, or hyperlinks within your own blogs are all good options, so use whatever you feel comfortable with. You’re getting traffic to your website anyway, use it to get attendees to your webinar.
2. DEVOTE A BLOG POST TO THE WEBINAR ITSELF.
Use the blog to articulate your unique approach to the problem you’ve identified and build interest in your solution. Describe exactly what will happen at the webinar, especially for the benefit of those who’ve never attended one. Tell them what to expect, and make them want to see it for themselves.
3. SEND INVITATIONS.
Fire a well-composed and exciting email out to your entire list. Post the registration link, dates and basic info on all of your social media accounts.
4. TEAM UP WITH OTHERS IN YOUR INDUSTRY.
Ask them join you as a co-host and have them invite their audience to the webinar. You can exchange their support for a share of sales proceeds (or for a similar cross-promotion for one of their events).
5. GET SOCIAL.
A week before your webinar, ask your audience on social media what areas are they struggling with in your area of expertise. Get some engagement going and let them know you’ll be addressing this topic in your next webinar. When people are engaged in a conversation about a topic, they are more inclined to attend a webinar about it.
Keep in mind that the goal isn’t simply to invite as many people as possible, but to target those most likely to attend.