How To Set Achievable Goals For 2018

How To Set Achievable Goals For 2018

Happy New Year guys! The new year is a time for setting new goals and resolutions (I haven’t made a resolution in years). Most of us set financial goals and goals to get in shape. You also need to spend time setting goals for your career or business.

How many of you have set clear, written goals and made detailed plans on how to accomplish them. If you haven’t, sit down and come up with a plan of action for each goal. A goal without a plan is just a wish.

Here are a few things you should do in order to write a clear and concise set of goals.

  • Decide what you want to accomplish
  • Break your goal into smaller, more achievable goals
  • Develop a plan of action to achieve each goal

Your goals should be well defined, achievable, and time focused.  You should keep track of your progress and analyze whether your plan of action is  working or needs to tweaked. If you see you’re not getting the desired results, make adjustments. If it’s not working, change your strategy not the goal.

Getting an accountability partner is another great way to stay on track with your plan of action. Meet with your partner and lay out each goal, your plan to achieve them, and your time for each goal. Meet with your accountability partner periodically to go over how things are going with your goals. Don’t be selfish, help your partner with their goals also. Try not to make it just about you. That’s the whole point in having a partner. Help each other!

Creating vision board is another way to help with achieving your goals. I’m a visual person. I truly believe that things tend to manifest once you put them on paper. Grab a few magazines, a poster board, scissors, a little glue and start making your vision plain. Place your vision somewhere you can see each day. Looking at it each day will give you a little more motivation to make sure you make them happen.

Have you set your goals for the year? Do you believe in vision boards? Let me know what you think in the comments.  Grab a copy of the our new ebook Taking your Business Online In 2018. 

Youtube = Television

Internet Marketing (1)

Youtube = Television
❓Did you know…
📈55% of people watch a video online each day and that number is growing!
📊45% of people watch more than an hour of Facebook or YouTube videos a week!
📉More than 500 million hours of video are watched on Youtube every single day!
🚀Videos get the highest engagement of all content types, of course!
✅Unlike television, It does NOT cost a fortune!
📱You don’t need a media crew, merely a smart phone!
👍So start posting more videos today, and watch the engagement grow! 😦

Hashtags for Days of the Week


Why Use Daily Hashtags_

There are many ways to use hashtags to grow your business. There are various types of hashtags, including location-based hashtags, industry hashtags, custom business hashtags, and of course, daily hashtags.

Location-based hashtags are a great way to increase your local presence and get more in-store visitors. Industry hashtags provide an effective means of boosting your credibility and showing your thought leadership. Custom business hashtags can help to personalize your brand and increase brand loyalty.

Daily hashtags are more general, as they have to do with days of the week, but if you use those which are relevant to your business, daily hashtags can be a great tool for boosting your social media presence and getting your brand in front of more of the right people.


Use popular hashtags every day of the week.

These include

  • #MotivationalMonday – Start your followers’ week off right with some motivational quotes and photos
  • #TechTuesday – Reveal new gadgets you’re using for your business, or offer tech tips
  • #WisdomWednesday – Share wise words of advice for your followers related to your industry


  • #ThankfulThursday – Thank someone who’s helped your business, your customers, or tell people what you’re thankful for. Gratitude goes a long way toward building customer loyalty on social media


  • FoodieFriday – Great for restaurants and fitness businesses
  • #SmallBusinessSaturday – Use this on SmallBusinessSaturday to promote your business, feature a neighboring business, or encourage your followers to shop local
  • #SundayFunday – Continue the weekend fun by sharing fun ways to use your business’s products

Click below to get our FREE Ebook

49 Daily Hashtags for Small Business Marketing .


Banking on Blogging (How to promote your blog on social media. )

3 ways to promote your blog

Banking on Blogging (How to promote your blog on social media. )

How do you promote your blog on social media?

Optimizing your blog means being able to connect with more brands and growing your audience.

Here are : 3 ways to promote on social media.

1. Build Partnerships- Readers are often looking for similar content, partnering with another bloggers in your niche can help in expanding your audience. #communityovercompetition.

2. Join Facebook Blogger Groups- There are some great groups on Facebook that help to promote each other’s blog content. @pinksugaratlanta is a great group to join.

3. Build your email list – sending a weekly email newsletter for your blog, can help to connect with your audience on a more personal level. Email Marketing is also an excellent way for you to promote a new blog post or new products, like e-books and webinars.

Follow us on Instagram @pinksugaratl

Top 5 webinar marketing strategies.

Top 5 Webinar Marketing Strategies.


Add attractive, calls to actions and links on your website that take visitors directly to the registration page. The beauty of using your own website is that you can be as subtle or as bold as you like. Pop-ups, sidebar ads, or hyperlinks within your own blogs are all good options, so use whatever you feel comfortable with. You’re getting traffic to your website anyway, use it to get attendees to your webinar.


Use the blog to articulate your unique approach to the problem you’ve identified and build interest in your solution. Describe exactly what will happen at the webinar, especially for the benefit of those who’ve never attended one. Tell them what to expect, and make them want to see it for themselves.


Fire a well-composed and exciting email out to your entire list. Post the registration link, dates and basic info on all of your social media accounts.


Ask them join you as a co-host and have them invite their audience to the webinar. You can exchange their support for a share of sales proceeds (or for a similar cross-promotion for one of their events).


A week before your webinar, ask your audience on social media what areas are they struggling with in your area of expertise. Get some engagement going and let them know you’ll be addressing this topic in your next webinar. When people are engaged in a conversation about a topic, they are more inclined to attend a webinar about it.

Keep in mind that the goal isn’t simply to invite as many people as possible, but to target those most likely to attend.

5 Steps to Building Your First Online Sales Funnel

5 Steps to Building Your First Online Sales Funnel


As an entrepreneur, you understand marketing’s importance: Without marketing, your business would eventually fail due to the absence of new customers. Therefore, if you haven’t already put time and effort into this mission, now is the time to start; and one easy way to start is the utilization of a sales funnel.

What is a sales funnel?

This strategy is so named due to the fact that in diagram form, this particular marketing strategy looks just like its name.

1. Create a great landing page.

Your website’s landing page is the first impression potential customers will instantly have of your business. Therefore, take time to make sure that it looks great. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.

2. Present a front-end offer.

The next step is to present potential customers with the opportunity to buy a product or procure your service. “When constructing your main front-end products and associated upsell offers, you should be engineering them with the additional mindset of . . . how will this help create more desire for the next [backend] offer [you’re] going to present them with,”

In other words, at this step you should be “pre-selling” on the next step in the funnel.

3. Give an upsell offer on the back end.

Offer your customers who just bought or are about to buy a product or service the opportunity to upsize, or upgrade, that service. For example, create an offer that will deliver even more benefit to the customer if he or she upgrades. This strategy is called an upsell.

Consider this the steak dinner to the regular offer’s appetizer. You are offering your customers more substance if they choose to upgrade. Of course, that also means you make more money because an upsell typically involves a larger or more expensive item or service.

4. Offer a downsize option.

In the same way that you encouraged customers to upgrade services in the upsell step, this element of the funnel calls for you to offer a downgrade option to certain customers.

No, a downsize option doesn’t represent a failure and should not be looked upon as the loss of a sale. Instead, consider this a way to keep a customer unable to buy from you due to budget constraints. Keep in mind that those constraints may change. Be considerate and offer cheaper options for these individuals to keep them as potential customers.

5. Keep it going.

The last step in the sales funnel is to keep your momentum going. Follow up with all the new customers you have acquired and ensure they are happy with their product or service. A great way to accomplish this is to offer a membership-based rewards program. This will allow you to remain in contact with customers, giving you the perfect means for telling them about new deals and services.

The steps listed here are geared to a business with an online presence. Of course, this might not describe your particular business. However, every business can benefit from the sales funnel model.

Just remember: Your potential customers category, which represents the greatest amount of people, goes on top of the funnel; and the smallest category, established customers, goes on the bottom. The categories in between may be altered to meet your specific business’s needs and sales goals.

7 Creative Ways to Make Your Storefront Stand Out

7 Creative Ways to Make Your Storefront Stand Out.


Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However, to succeed in drawing in foot traffic, stores have to go out of their way to stand out from the competition.

The best way to do this is to come up with a storefront display that’s simultaneously inventive and aesthetically appealing. But you can’t just conjure a creative idea out of thin air—so what can you do to come up with better, more appealing displays?

Standing Out

These are some of the best strategies you’ll find for creating more powerful storefront displays:

  1. Invest in the right glass. First, make sure you’re investing in the right glass. There are many thicknesses and styles to choose from, and if you want to add a signature touch, you can even get it engraved or decorated. In general, the more clean and open your glass is, the more flexibility you’ll have for your display, but a few permanent touches could help your brand become more memorable.
  2. Use a minimal display. Minimalism is in. Our world is one that’s bombarded with information, advertising, and clutter, and most people have grown to filter out most of these inputs as white noise. Relying on a minimalistic display, which incorporates tasteful amounts of white space with only a handful of intentional center pieces, will draw onlookers’ eyes exactly where you want them to go. Don’t try to stuff your display with as many items as you can. In this case, less is more.
  3. Choose your best products. This should go without saying, but you’ll only have room for a handful of items in your display, so choose your best products. Here, “best” is a subjective and variable term. “Best” may mean the products most likely to get attention from passersby, your newest products (so you can highlight them to your recurring customers), or even your most profitable items.
  4. Add lights or moving parts. Nothing catches the eye like light and movement, so make sure there’s some of each in your display. A flashing light here or there can draw attention from down the street, and a moving display makes your storefront seem like a video, rather than a still image. Just remember the importance of minimalism here; too many flashing lights can seem tacky, and excessive or fast movement may seem chaotic rather than pleasing.
  5. Utilize greenery. If you can, incorporate some plants into your display—especially during spring and summer months. A basket of flowers, or a small herb garden in your front window can make your place seem livelier and more inviting to passersby.
  6. Stay in brand. Most of these rules are generic because much of the power of your display is dependent on the qualities and tone of your brand. Your brand should be customized to appeal to your specific target demographics, rather than the general public, and those key characteristics should be evident in your display choices. Is your brand fun-loving and carefree? Consider something youthful, including toys and jokes. Is your brand more professional and focused on image? Make sure everything is lined up perfectly, with sharp colors and deliberate choices.
  7. Change your display regularly. Many of the people walking by your storefront have walked by there before. If they see the same display every time, even if it’s imminently creative, eventually, it’s going to blend into the background. If you want to stand out to those people, you’ll need to change your display on a regular basis—usually once a month, or at least once a quarter, is plenty.

The Ongoing Experiment

The best way to succeed in optimizing your storefront is to treat the endeavor as an ongoing scientific experiment. Because there are so many variables that factor into how people respond to a given display, it’s virtually impossible to predict how your customers might react to your latest arrangement—even if it’s unequivocally creative.

Instead of vying for perfection, make a change and see what happens. Take careful measurement of your foot traffic—including increases or decreases—and pay attention to customer comments. Use this information to fuel your next attempt, and use careful analysis to determine which elements of your displays are most and least successful. Eventually, you’ll be able to determine the best themes, products, and styles for your storefront, and optimize accordingly.